eSCHOOL Membership Terms and Conditions

Effective date: 1 September 2026

These terms apply to a member when presented and accepted as part of their membership agreement. The effective date does not retrospectively impose new terms on an earlier purchase.

1. Who we are and how these terms apply

1.1 eSCHOOL is provided by Born To Be Brilliant Ltd, a company registered in England and Wales with company number 15468593. In these terms, “we”, “us” and “our” mean that company.

Registered office: Arena, Lancaster Court, 8 Barnes Wallis Road, Fareham, Hampshire, PO15 5TU, United Kingdom

Support, cancellations and complaints: [email protected]

Website: https://www.lucyshrimpton.com

Member registration and access: https://eschool.borntobebrilliant.com

1.2 These terms cover the eSCHOOL membership, its community, resources and live sessions, your included GLO account and access to Lu, our AI guide. Your order summary and the descriptions and promises given to you before purchase also form part of our agreement. These terms do not remove binding information or promises given before you join.

1.3 Separately purchased live programmes, early-access events, upgrades and implementation services have their own order details and any additional terms presented before purchase. Buying membership does not automatically purchase those extras.

1.4 A contract begins when we accept your order and send your membership confirmation. We will provide a copy of these terms and your order details in a form you can save. Members set up their login and access the member area at https://eschool.borntobebrilliant.com. Access to the available membership starts immediately following acceptance and successful payment, subject to the account setup steps explained at checkout. Any benefit awaiting activation will be clearly identified before purchase, as explained in section 3.9. If we cannot accept your order, we will explain and refund any payment taken.

1.5 A “consumer” is an individual acting wholly or mainly outside their trade, business, craft or profession. You may join for personal development, before starting a business or for an existing business. Your actual circumstances determine your consumer rights. Membership of an entrepreneurship community does not automatically make every purchase a business purchase.

1.6 Nothing in these terms excludes any legal right or remedy that cannot lawfully be excluded. If a mandatory law gives you greater protection than these terms, that protection applies.

2. Eligibility and account access

2.1 You must be at least 18 and have legal capacity to enter this agreement. Members may join internationally where we and our suppliers can lawfully provide the services. Particular software features may depend on your location, local registration requirements or supplier availability; material restrictions will be explained before purchase or activation.

2.2 Your eSCHOOL membership is for one named person. Keep your login details secure and do not share access to the training, live sessions, community or Lu with others. A separate membership is required for another person to use those benefits.

2.3 Where GLO supports additional users, you may give authorised colleagues access to your own GLO business account through their own logins and suitable permissions. This does not give them membership benefits. You are responsible for authorising and removing their access and for ensuring they follow the rules applicable to GLO. Do not share passwords or use the account to resell platform access to unrelated businesses.

2.4 You need a suitable internet connection, a compatible device and an up-to-date supported browser to access the online membership. Live sessions use Zoom; audio is needed to listen and a microphone or camera is optional for participation. Any additional material compatibility or integration requirements will be explained before purchase or feature activation. You pay your own device and internet costs.

2.5 Give us accurate account and contact information and keep it up to date. Tell us promptly if you suspect unauthorised access. You are not automatically responsible for misuse caused by a security failure for which we are responsible.

3. What membership includes

3.1 Your membership includes:

• The Weekly Power-Up group session, subject to the schedule below.

• The members’ community.

• The Vault of available training and recordings.

• The Toolkit of available resources and templates.

• One GLO business account with the included features described in section 8.

• Access to Lu following activation, as described in sections 3.9 and 10.

3.2 Live sessions normally take place on Mondays. Where the Monday is a bank holiday in England and Wales, the session normally moves to Tuesday. Session times and dates appear in the member calendar, which you can subscribe to. Times follow the Europe/London time zone, including seasonal clock changes.

3.3 There is a planned Christmas and New Year break during which two consecutive Monday Power-Up sessions are not held or rescheduled. The exact dates of those two sessions and the return date will be published in the member calendar in advance. This planned break is included in the membership schedule and price; your access to the available library and other online membership facilities continues. If another session needs to move, we will notify members as early as reasonably possible and reschedule it. A suitable guest host may lead a session when Lucy is unavailable. In an unexpected emergency, advance notice may be limited.

3.4 Live sessions are recorded for members. Recordings ordinarily remain available while you have an active membership. We may remove recordings more than 12 months old. We may remove or edit material sooner where reasonably necessary for privacy, legal, security or accuracy reasons. If a technical problem prevents a recording, we will make reasonable efforts to provide an alternative summary or replacement resource.

3.5 We may add, update or replace resources as the membership develops. Section 14 protects you if a change materially reduces the membership you purchased. Continued access does not mean ownership of the library or lifetime access after your membership ends.

3.6 Membership provides group education and support. Individual advice, private sessions and work carried out in your business are not included unless expressly stated in your order. Occasional individual help is a discretionary bonus and does not create an ongoing entitlement.

3.7 We aim to respond to administrative and support enquiries within one to two working days. Working days are Monday to Friday, excluding bank holidays in England and Wales. The announced Christmas business closure is excluded from these response targets. Enquiries received during that closure will normally receive a response within one to two working days after reopening. You may still submit a cancellation at any time; the closure does not delay the effective notice date or extend a payment period. We will maintain arrangements to meet statutory refund and other legal deadlines during the closure. Complex enquiries may take longer to resolve. We will keep you informed where further investigation is needed.

3.8 Some future programmes may be sold separately for early access or live participation. Where we advertise that their content will subsequently join the membership library, members will receive access when it is added after live delivery. The extra payment buys the separately described early or live experience; it is not required to access that content once included in the library. Separate purchase and cancellation rights will be explained before you buy.

3.9 Where Lu or another included benefit is not yet active when you join, we will tell you before you pay and explain any available expected activation date. We will activate the benefit as soon as reasonably practicable and notify you when access is ready. If an included benefit remains unavailable, you may cancel your membership before its activation and receive a full refund of your initial membership payment, in addition to your first-join guarantee and statutory rights. We will make that refund within 14 days of your request; normal access then ends and the GLO data-return arrangements remain available. This clause does not allow us to postpone a benefit that we promised was available at purchase, or to override a specific delivery date agreed with you.

4. Prices, founder rates and renewal

4.1 The current founder options are £37 per month or £297 per year, paid in advance. The annual payment buys a full year; it is not a monthly instalment plan. We are not currently registered for UK VAT. The total payable, including any applicable tax, will be disclosed before you purchase. Membership payments are processed through Stripe. Payments are in pounds sterling unless your order states otherwise. Your bank or payment provider may charge its own currency conversion fees.

4.2 Monthly membership automatically renews for another month and annual membership automatically renews for another year until cancelled. Your confirmation and account details show your next payment date and amount. There is no free trial or introductory period that later converts to a higher price.

4.3 Your founder membership price stays the same on renewal while you continuously maintain that membership. We will not use a general price-change clause to override this promise. Optional purchases and separately authorised usage charges are outside the founder price guarantee.

4.4 If your membership ends and you later rejoin, the price available at that time applies. A payment issue corrected within the notice period in section 7 does not cause you to lose your founder rate. If you change between monthly and annual billing, we will confirm the price and effective date with you before the change; no different rate or charge applies without your agreement.

4.5 By subscribing, you authorise collection of the disclosed recurring membership payments until cancellation takes effect. We will send payment confirmations and clear renewal reminders as required by applicable law. As an additional service commitment, we will email an annual renewal reminder at least 30 days before renewal, including the amount, date and cancellation instructions.

5. Cancelling future renewals

5.1 You can cancel through the member area or by emailing the address in section 1 with enough information to identify your membership. You do not have to give a reason or attend a call. There is no cancellation administration fee.

5.2 For an ordinary cancellation, give notice before your next renewal payment is due. We treat an email cancellation as received when it reaches our designated inbox, not when our team reads it. Our support response time does not extend your subscription. We will confirm cancellation and the date your paid access ends. If a payment is collected after a timely cancellation in error, we will refund it.

5.3 Cancelling stops the next renewal. Your membership benefits remain available until the end of the month or year you have already paid for. For example, cancelling an annual membership three months into the year normally leaves nine months of paid access.

5.4 Outside the first-join guarantee, cooling-off rights in section 6 and other legal or contractual refund rights, we do not provide refunds or credits because you leave early, use the membership less than expected, miss sessions or change your mind during a paid period. Annual cancellation does not ordinarily produce a pro-rata refund.

5.5 Cancelling a membership payment through your bank is not the same as telling us you want to end your membership. Please also use either cancellation route above so that we can confirm the access and account closure arrangements. This does not restrict your rights to stop a payment or dispute an incorrect charge with your payment provider.

5.6 GLO data export and transfer arrangements are in section 9. Ordinary cancellation does not authorise deletion of your GLO data before your paid access ends.

6. Your first-join guarantee and consumer cancellation rights

6.1 If you join as a consumer, you may cancel your new membership contract without giving a reason within 14 days after the day we enter into the contract. This applies to both monthly and annual plans. Tell us through the member area, by email, by post or by another clear statement. The optional cancellation form at the end of these terms is available for this purpose, but you do not have to use it. It is sufficient to send your notice before the cancellation period expires.

6.2 We provide immediate access, but under this policy we do not ask consumers to give up this initial cancellation right and we do not deduct membership usage charges from an initial cooling-off refund. If you cancel within that period, we will refund your membership payment in full, even if you have accessed content or attended a session.

6.3 We will make the refund without undue delay and no later than 14 days after being informed of your decision, using the original payment method unless you expressly agree otherwise, without a refund fee. Membership access ends when this cancellation takes effect. The protected GLO export or return arrangements in section 9 still apply to data you have already entered.

6.4 Separately ordered extras have their own disclosed cancellation arrangements. A membership cancellation does not remove refund or cancellation rights that apply to those extras or related contracts. We will not charge for optional usage or services unless properly authorised and lawfully chargeable.

6.5 Any statutory right to cancel after renewal, any extended cancellation period arising from missing information, and any mandatory rights under the law applicable to you remain available. We will honour the applicable notice and refund requirements. The initial period above is not a limit on those rights.

6.6 You also have rights if our services or digital content are faulty, do not match their description or are not supplied with the legally required standard of care and quality. Depending on the circumstances, these may include correction, repeat performance, a price reduction, termination or a refund. The ordinary no-refund policy in section 5 does not override these rights.

6.7 If you are joining eSCHOOL for the first time, you may cancel within 14 days after the day your membership contract begins and receive a full refund of your initial membership payment. This first-join guarantee applies to both monthly and annual membership, including purchases for a business. You do not have to complete training, explain your decision or prove that the membership did not work for you. Send a clear cancellation request through the member area or by email before the period ends. We will refund you without undue delay and within 14 days of receiving your request, using your original payment method unless you agree otherwise, without a refund fee. Normal membership access ends when cancellation takes effect; section 9’s GLO data-return arrangements remain available.

6.8 The voluntary guarantee covers the initial membership payment, not separately purchased extras or lawfully incurred, separately authorised usage charges. It applies once per member and does not restart on renewal or rejoining. Those limits do not restrict statutory cancellation or refund rights, including any that apply when rejoining or renewing. We do not offer an additional results-based guarantee unless expressly stated before purchase.

7. Failed payments

7.1 Keep your payment details up to date. If a payment fails, we will notify you and give you at least seven calendar days to correct the issue before ending your membership for non-payment. Our payment provider may retry the agreed payment during that period.

7.2 We will explain any proposed restriction before it takes effect, including the potential effect on GLO websites, communications and automations. We may suspend unpaid services after that notice period and terminate if the payment issue remains unresolved. An immediate restriction may be necessary to address fraud or a security risk.

7.3 We do not impose punitive failed-payment fees or make you pay an entire future year because of a missed monthly payment. We may recover amounts properly due for services supplied, subject to your cancellation and other legal rights. Ending membership does not allow us to charge new membership renewals afterwards.

8. GLO: features, usage and support

8.1 GLO, Get Leverage Online, is our branded business platform powered by HighLevel. Your included account provides the core tools described at purchase for managing contacts and sales pipelines; building websites, funnels, blogs, courses, memberships and stores; forms, calendars and surveys; marketing and workflow automation; and supported invoicing, payment and other integrations.

8.2 Access to a tool does not mean every use of it is free. Optional charges may apply to email delivery and verification, SMS and WhatsApp, phone numbers and calls, premium AI features, domains, premium integrations and other optional services. Payment providers may charge transaction fees under your separate agreement with them.

8.3 Before you enable a chargeable feature, the applicable price or calculation method, billing frequency and any minimum charge will be disclosed. We will obtain your express agreement before collecting optional charges. If a prepaid wallet or automatic top-up is offered, its top-up amount and trigger will be shown and require your authorisation. You can stop future optional usage in the applicable settings or ask us for help; charges already lawfully incurred remain payable.

8.4 The founder price guarantee covers membership, not optional usage rates. If we change a rate that we charge, we will give at least 30 days’ notice where reasonably possible, and always before new usage at that rate is incurred. You can disable the affected service before the new rate applies. We will seek fresh consent where required.

8.5 We do not add numerical limits to core features advertised as unlimited at purchase. However, “unlimited” does not include free third-party usage, every premium product, unrestricted sending speed or exemption from anti-abuse, security, technical and fair-use restrictions. We will disclose material limits applicable to your package before purchase. Later material restrictions are subject to section 14.

8.6 You are responsible for the lawful operation of your business through GLO, including the content you publish, your customer agreements, marketing permissions, privacy notices and taxes. Do not send spam, upload unlawfully obtained contact lists, infringe others’ rights or interfere with the platform. Supplier rules relevant to your use will be made available before activation; they do not remove our responsibilities under this agreement.

8.7 Our authorised staff and service providers may access your account where reasonably necessary for support, account administration, maintenance or security. Access must be limited to the task and handled confidentially under the data-processing arrangements. We do not acquire ownership of your customer lists or permission to market to your customers.

8.8 Optional implementation and done-for-you services require a separate agreed scope, price and delivery arrangement. They are not included in the membership fee. We will seek your approval before carrying out chargeable work.

8.9 Keep independent copies of important original material and use available export tools. Some platform assets cannot be exported as a working website, funnel or automation for an unrelated platform. Backups do not remove our obligations to protect data and deliver the service with reasonable care.

9. Leaving GLO: export, transfer and deletion

9.1 Your normal GLO service continues until the end of your paid membership period following ordinary cancellation. Websites, campaigns, automations and other running services may stop when paid access ends. Plan any migration in advance to avoid interruption.

9.2 We will preserve your account data for an additional 14 calendar days after paid access ends, so that you can obtain supported exports or arrange a transfer. We will confirm the access-end and export-deadline dates. During this period, data will be made available through supported export access or a return process with our team. This is not an extension of normal live hosting, messaging or automation services.

9.3 If you exercise an immediate cooling-off or first-join-guarantee cancellation, the 14-day data-return window starts when that cancellation takes effect. If an account is restricted for security reasons, we may provide data through a verified return process instead of reopening platform access.

9.4 You may request transfer of the whole GLO sub-account to another eligible HighLevel agency or provider. We will reasonably cooperate with a timely request. Completion depends on the receiving agency accepting the transfer and HighLevel supporting the relevant assets and services. A transfer to another HighLevel agency is different from export to an unrelated software platform. Some integrations, subscriptions, phone or email services may require separate action or may not transfer.

9.5 Contact us before paid access ends if you want a transfer. Where a request was made in good time and delay is attributable to us or our supplier, we will reasonably extend the data-return window rather than delete data while it is being resolved.

9.6 Standard available self-service exports carry no additional fee from us. Bespoke migration, rebuilding, data formatting and technical assistance may be quoted separately; we will agree the price before doing that work. Such fees do not restrict statutory personal-data rights or our mandatory return and deletion duties as a processor.

9.7 After the return window, we may close the account and initiate deletion under the GLO Data Processing Addendum. If data protection law entitles you to choose return or earlier deletion, we will follow your lawful instructions. We will require prompt deletion of remaining supplier copies under the addendum. Pending deletion, residual copies must remain protected and unavailable for ordinary use, subject to lawful retention requirements. We may retain limited records where required by law, as explained in the privacy notice. There is no guaranteed account restoration after deletion.

9.8 Transferring an account does not transfer ownership of our training library, brand, software or template source files. Your own material remains yours, and the permitted own-business use of customised templates under section 11 may continue. You must arrange and pay for your new provider’s service.

10. Lu, the AI guide

10.1 This section applies when you access Lu. Lu, Lucy Unlimited, is an AI-powered educational and business-thinking tool delivered through Base44 and the AI providers used in its configuration. Lu is not Lucy personally. Responses are generated by software and may be inaccurate, incomplete, outdated or unsuitable for your circumstances.

10.2 Check important outputs before using them, particularly figures, factual claims and anything affecting your customers. Lu does not provide regulated legal, tax, investment, medical or mental health advice. Consult a suitably qualified professional where your situation calls for it. We do not promise particular business or personal outcomes.

10.3 Do not submit passwords, payment-card details, sensitive health information, other special-category personal data or identifiable customer information to Lu. Use fictional or anonymised examples. Do not upload another person’s confidential material without authority or upload content you do not have the right to use.

10.4 The Lu privacy information provided before use explains what conversations are stored, who can access them, the providers involved, retention, international processing and any model-training use. Please read it before entering information. Lu should not be treated as a confidential conversation with Lucy or as a professional advisory service.

10.5 Lu is intended to be available on demand, subject to maintenance, service interruptions and any clearly disclosed usage limits. Access to Lu following activation is included; optional GLO AI products described in section 8 are separate. No additional Lu charge applies unless separately disclosed and agreed.

10.6 Any future feature allowing Lu to take actions in your business will require clearly described permissions. These terms do not by themselves authorise Lu to send messages, spend money or change your business records.

11. Ownership and using the resources

11.1 We or our licensors own the membership training, recordings, resources, templates, branding and other original materials. Access gives you a limited permission to use them; it does not transfer copyright or ownership.

11.2 You may view the content and download materials where a download option is provided for your personal learning and your own business use. You may fill in, personalise and adapt templates for that business, including publishing completed pages, emails and other finished materials for your own customers where that is the template’s intended purpose.

11.3 You must not sell, license, give away or distribute the underlying resources or template files; share library access; repackage our training as your own; use the resources to create products or training for sale; or supply our templates as part of work for other people’s businesses without our written permission. Applying what you learn in your work is permitted. These restrictions do not claim ownership of general ideas, skills or your independent creations.

11.4 You may retain and continue the permitted use of materials lawfully downloaded and templates customised during your paid membership after ordinary membership ends. You will no longer receive library access or updates. If your payment is refunded under a cooling-off or first-join-guarantee cancellation, stop using and delete the refunded membership materials, while retaining your own independent content and business data. Statutory exceptions to copyright remain available.

11.5 Your original content, business information and customer data remain yours. You grant us only the permissions reasonably necessary to host, display and process what you submit to provide the services. Other members can see material you choose to share in the community, but receive no general permission to reproduce it.

12. Community and session recordings

12.1 Treat other members with courtesy and respect. We welcome thoughtful disagreement and honest feedback. Harassment, discrimination, threats, deliberate disruption, unlawful material, scams and repeated unsolicited selling or private messages are not acceptable.

12.2 Respect others’ privacy. Do not copy or share their personal stories, contact details, confidential business information or session contributions outside the membership without permission. Do not record sessions yourself or add a recording bot without express permission. These restrictions do not prevent reporting unlawful conduct, obtaining confidential professional advice or making a disclosure required by law.

12.3 We will notify you before a session is recorded. If you contribute with your camera, microphone, name or questions, that contribution may appear in the recording provided to current and future members. You can keep your camera and microphone off and contact us about another way to submit a question. We will explain any other information captured, including displayed names and chat, in the recording notice.

12.4 We will use these session recordings for membership delivery. We will obtain separate permission before using an identifiable contribution in public advertising or promotional clips. The privacy notice explains the lawful basis, retention and your rights; turning on a camera or accepting a Zoom prompt is not blanket permission for unrelated processing.

12.5 Tell us if you have a recording or privacy concern. We will consider editing or removing a contribution where appropriate and required by law. We take reasonable steps to protect the space, but cannot promise that another member will never misuse information. Avoid sharing material that does not need to be disclosed to a group.

12.6 We may moderate or remove content that breaches these rules and take proportionate action under section 15. We will not remove a member merely for a fair complaint or honest criticism.

13. Privacy and customer data

13.1 We provide separate privacy information when we collect your personal data, including at membership registration and before Lu is activated for you. It explains the purposes and lawful bases of processing, recipients and international transfers, retention and your rights. You can request a copy or raise a privacy question at [email protected]. These terms do not replace that privacy information or constitute consent to unrelated uses of your data.

13.2 When we process personal data on your behalf within GLO, the GLO Data Processing Addendum in Appendix A forms part of this agreement. You will usually be the controller of your business’s customer data and we will act as processor. Different roles may apply to payment providers or integrations you engage directly.

13.3 You must have a lawful basis and provide appropriate notices for personal data you enter into GLO. We must comply with our own data protection responsibilities and the addendum. Your responsibilities do not excuse failures by us.

13.4 Access to another member’s information does not give you permission to add them to marketing lists. Any marketing from us will follow applicable consent and opt-out rules; agreeing to these membership terms is not consent to optional marketing.

14. Changes, interruptions and closure

14.1 We may make reasonable changes to improve or update the service, maintain security, comply with law or accommodate necessary supplier changes. We will provide material updates in a form you can keep. Minor changes will not materially reduce the overall service promised at purchase.

14.2 If a proposed change materially reduces your membership benefits or disadvantages you, we will explain it and normally give at least 30 days’ notice. You may end your membership before it takes effect and receive a proportionate refund for the unused prepaid period. Where an urgent legal or security change cannot wait, we will give as much notice as possible and preserve an equivalent exit and refund right. The founder price promise remains protected.

14.3 We will use reasonable care to maintain availability and respond to faults. Internet and supplier services may occasionally be interrupted. We will communicate material interruptions, take reasonable steps to restore service and provide any remedies required by law. Referring to an external supplier does not remove our responsibilities to you.

14.4 If an interruption substantially prevents us delivering the membership for an unreasonable period, or we close eSCHOOL, you may end the affected service and receive the refund due for the unused prepaid service. We will give reasonable advance notice of a planned closure and cooperate with data return or transfer under section 9. We will not close and relaunch substantially the same membership merely to avoid the founder price promise.

15. Suspension or ending membership by us

15.1 We may restrict the affected service or end membership for a serious breach, persistent breaches after warning, unresolved non-payment under section 7, unlawful use or a material security risk. Our response will be proportionate. Where a breach can be corrected, we will normally explain it and give a reasonable opportunity to put it right.

15.2 Immediate protective action may be needed for threats, fraud, unlawful content or account compromise. We will explain the reason and allow you to challenge a decision unless doing so would be unlawful or undermine a security investigation. A GLO issue will not automatically require removal from unrelated membership benefits where a narrower response is sufficient.

15.3 Ending access is not an automatic right for us to keep every prepaid amount. We will refund unused prepaid service, subject only to lawful and reasonable deductions for proven loss directly caused by your breach, without double recovery. Your statutory rights and data-return rights continue to apply.

16. Education, responsibilities and liability

16.1 eSCHOOL provides education, general guidance, practical tools and community support. Your results depend on your circumstances and actions. Testimonials are individual experiences and do not promise that you will obtain the same income, growth, wellbeing or other outcome.

16.2 We will provide the contracted services with reasonable care and skill and digital content to the standard required by law. Educational and AI disclaimers explain the scope of the service; they do not remove these obligations.

16.3 You decide whether and how to apply the material and whether to enter a separate agreement with another member, expert or supplier. We are not a party to those separate agreements unless expressly stated. Any referral commission relevant to our recommendation will be disclosed.

16.4 We are responsible for loss or damage caused by our breach of this agreement or failure to exercise reasonable care and skill where it was reasonably foreseeable when we made the agreement. A loss is foreseeable if it was obvious or both parties knew it might happen. You should take reasonable steps to avoid or reduce avoidable loss once you become aware of a problem.

16.5 Nothing excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability or consumer right that cannot lawfully be excluded or limited. We do not exclude all responsibility for software, supplier failures or data loss through a general “use at your own risk” statement.

17. Complaints, law and general provisions

17.1 Please send complaints to the email in section 1, explaining the issue and the outcome you seek. We aim to acknowledge them within two working days and provide a substantive response within 14 calendar days, or explain when we expect to do so. This process does not prevent you exercising cancellation rights, contacting a regulator or taking legal action.

17.2 If we cannot resolve a consumer complaint, we will give any information about alternative dispute resolution required by law, including whether we are obliged or willing to use an appropriate scheme. We do not require private arbitration as a condition of your rights.

17.3 These terms are governed by the law of England and Wales. If you are a consumer, you retain the mandatory protections and rights to bring proceedings in your home courts available under applicable law. This clause does not force consumers to give up those rights. For business purchasers, the courts of England and Wales have exclusive jurisdiction, subject to any mandatory law.

17.4 If a provision is unenforceable, the remaining provisions continue where legally possible. A delay in enforcing a right does not waive it. Changes to these terms follow section 14; merely posting new terms does not authorise retrospective changes to your purchase.

17.5 We may transfer this agreement as part of a genuine business transfer if your rights and the founder price promise remain protected. We will notify you and preserve a right to end the agreement with a refund of unused prepaid service if the transfer materially disadvantages you. Your membership is personal and cannot be transferred to someone else without agreement.

Optional consumer cancellation form

Use this form only if you wish to cancel. You can also cancel by another clear statement.

To: Born To Be Brilliant Ltd, Arena, Lancaster Court, 8 Barnes Wallis Road, Fareham, Hampshire, PO15 5TU, United Kingdom, [email protected].

I give notice that I cancel my contract for the following service: eSCHOOL membership.

Date ordered:

Member name:

Member address:

Membership email or order reference, if available:

Signature, only if this form is sent on paper:

Date:

Appendix A: GLO Data Processing Addendum

1. Parties, roles and scope

1.1 This addendum is between Born To Be Brilliant Ltd, company number 15468593 (“Provider”), and the member or the business identified in their GLO account and order (“Customer”). The Provider’s registered office is Arena, Lancaster Court, 8 Barnes Wallis Road, Fareham, Hampshire, PO15 5TU, United Kingdom, and its member contact is [email protected]. The Customer’s authorised acceptance of the membership agreement also accepts this addendum.

1.2 It applies where the Provider processes personal data on the Customer’s behalf to deliver GLO. The Customer is ordinarily the controller and the Provider its processor. If the Customer acts as a processor for another controller, the Customer must have authority to appoint the Provider as a further processor and provide lawful instructions on that controller’s behalf.

1.3 Each party must comply with data protection law applicable to its activities, including the UK GDPR and Data Protection Act 2018, as amended, and the EU GDPR where applicable. “Controller”, “processor”, “personal data”, “personal data breach” and “processing” have their meanings under the applicable law.

1.4 This addendum takes priority over inconsistent membership provisions concerning the processing covered here. It does not reduce rights of individuals or regulators. It does not govern the Provider’s separate processing as controller of membership registration, billing, complaint and other information described in its privacy notice.

2. Processing instructions and purpose

2.1 The Customer instructs the Provider to process personal data only to establish, host, operate, support, secure, maintain and close its GLO account, including the features and integrations the Customer lawfully activates, as described in Schedule 1.

2.2 Documented instructions comprise this agreement, the Customer’s authorised account settings and feature choices, and subsequent written instructions within the service scope. International transfers must also comply with section 7. An instruction to enable a feature does not excuse non-compliance with data protection law.

2.3 The Provider must not use Customer personal data for its own marketing, sell it, combine it into unrelated commercial datasets, or use it for general-purpose model training. Any materially different processing requires a separately established lawful arrangement and the required transparency; this addendum does not authorise it.

2.4 The Provider must promptly inform the Customer if it considers an instruction unlawful and may pause the affected processing while the issue is resolved. If law requires other processing, it will inform the Customer before processing unless legally prohibited.

3. Customer responsibilities

3.1 The Customer determines the purposes of its business data processing and must establish a lawful basis, provide required notices and obtain any necessary permissions for uploads, communications and integrations. It must ensure that its instructions are lawful and that data is relevant and limited to what is needed.

3.2 The Customer manages its authorised users, permissions, campaign settings and any suppliers it engages directly. It must protect credentials and notify the Provider of suspected compromise. The Provider remains responsible for its own staff, systems and contracted subprocessors.

3.3 Sensitive information, criminal-offence data and full payment-card credentials must not be stored in GLO under this standard arrangement. If the Customer needs special-category or other high-risk processing, it must contact the Provider before doing so; written agreement and suitable safeguards are required. Use appropriate payment-provider fields for payments rather than entering card details into contact notes.

4. Confidentiality and security

4.1 The Provider must ensure that personnel with access are bound by confidentiality obligations, receive appropriate instructions and access only what is reasonably necessary for their role or the support task.

4.2 Both parties must implement technical and organisational measures appropriate to the risks of their processing. The Provider’s measures are specified in Schedule 3 and must address confidentiality, integrity, availability, recovery and regular evaluation. They must include suitable access controls and secure handling of support requests and exports.

4.3 The Provider may update security measures where protection is maintained or improved. It must not materially reduce the protection promised under this addendum without a lawful agreement and appropriate notice.

4.4 Customer backup responsibilities do not remove the Provider’s security, availability, restoration or data-return obligations.

5. Subprocessors

5.1 The Customer gives general written authorisation for the subprocessors specifically identified in the completed Schedule 2 to perform the described processing. The Provider must provide and maintain a current list, including material onward processing arrangements. This is not authorisation for undisclosed processing by an unspecified supplier.

5.2 Before a new or replacement subprocessor begins processing the Customer’s data, the Provider must give at least 30 days’ written notice and a meaningful opportunity to object on reasonable data protection grounds. If urgent circumstances make that period impossible, the Provider must explain the circumstances, give notice as early as possible and avoid processing through the disputed supplier until a lawful arrangement has been resolved.

5.3 The parties will work reasonably to resolve an objection, including a suitable alternative. If no suitable solution is available, the Customer may end the affected service before the disputed processing starts and receive a refund for the unused prepaid affected service, together with the required data return or deletion.

5.4 The Provider must bind each subprocessor by written terms providing equivalent applicable data protection obligations. The Provider remains responsible to the Customer for performance of those obligations by its subprocessors.

5.5 Integrations that the Customer contracts with directly may act as separate processors or controllers. Their role and any disclosure must be identified before activation. The Provider cannot avoid its own processor obligations by describing every supplier as the Customer’s responsibility.

6. Breaches and assistance

6.1 The Provider must notify the Customer without undue delay after becoming aware of a personal data breach affecting the Customer’s data. Notice must not wait until an investigation is complete. The Provider will share available information about the nature of the breach, affected data and individuals, likely consequences, measures taken or proposed, and a contact for follow-up, supplementing the information as it becomes available.

6.2 The Provider must take reasonable containment and recovery measures, preserve relevant evidence and cooperate with the Customer. The Customer remains responsible for its controller notifications to individuals and regulators; this does not remove any independent notification duty of the Provider.

6.3 Taking account of the processing and the information available, the Provider must assist the Customer with individual rights requests, data security, breach obligations, data protection impact assessments and prior consultation with regulators.

6.4 If the Provider receives a request concerning data it processes for the Customer, it must forward it promptly and not respond substantively except on lawful instructions or as required by law. Where it is independently a controller, it will deal with that part of the request itself.

7. International transfers

7.1 Storage locations, remote-access countries and transfer arrangements must be documented in Schedule 2 before the relevant processing begins. International membership alone does not authorise unrestricted international transfers of customer data.

7.2 A restricted transfer may occur only with a valid mechanism under the applicable law, such as an applicable adequacy decision, a valid and applicable certification framework, or appropriately completed contractual safeguards. Where required, the parties must complete the UK International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses, relevant EU clauses, risk assessments and supplementary measures.

7.3 A link to a supplier’s privacy policy is not a substitute for a valid transfer mechanism. The Provider must verify that the relevant entity, data and service are covered and maintain the protection for onward transfers.

8. Return, deletion and duration

8.1 Processing continues for the membership service period and the limited account closure period specified in Schedules 1 and 3, except for lawful retention requirements.

8.2 At the end of the service, the Provider must, at the Customer’s choice, return or delete the Customer personal data and delete remaining copies unless applicable law requires retention. The ordinary operational arrangement is a 14-calendar-day return window after paid access ends (or after an immediate cooling-off or first-join-guarantee cancellation takes effect), as explained in section 9 of the membership terms. The Customer can give an earlier lawful deletion instruction or request return within that window.

8.3 The Provider must make the standard supported data return available without using bespoke migration fees to prevent compliance with its mandatory duties. Optional reconstruction, custom formatting or additional migration work may be separately agreed and charged for.

8.4 After return or expiry of the window, the Provider must initiate deletion within the timescale in Schedule 3. Any residual backup data must be isolated from ordinary use, remain protected, be removed promptly under the applicable deletion obligation and be re-deleted if a recovery process temporarily restores it. Data held under a legal obligation must be restricted to that purpose.

8.5 On request, the Provider will confirm completion of return and deletion, including any lawful retention exceptions and the status of supplier deletion. Data will not be deleted while a timely return request is delayed through the Provider’s or its supplier’s fault.

9. Evidence, audits and costs

9.1 The Provider must make available information reasonably necessary to demonstrate compliance and permit and contribute to audits and inspections by the Customer or an appropriately appointed independent auditor. Existing relevant audit reports may be used first where they provide sufficient evidence.

9.2 Reasonable notice, confidentiality and proportionate security arrangements may apply to routine audits. They must not prevent urgent investigation, regulatory access or an audit required by law. The parties must protect other customers’ data during an audit.

9.3 Any charges for exceptional assistance must be reasonable, agreed in advance and not prevent statutory compliance. The Provider may not charge the Customer to remedy the Provider’s own breach or impose a blanket fee on individuals exercising their data protection rights.

9.4 This addendum does not limit a regulator’s powers or an individual’s rights, including compensation rights. The membership liability provisions apply only to the extent lawful and do not override mandatory data protection duties.