Lucy

Could you be addicted to the struggle?

June 24, 20252 min read

Could you be addicted to the struggle?

Not because you’re failing, but because success actually scares you more?

It’s a wild thing to realise, especially when you’re ambitious, visionary, and deeply driven.

But here’s what I’ve seen in myself and in so many brilliant women…

We crave the climb.

The challenge.

The adrenaline of proving something.

The dopamine hit of risk, effort, breakthrough.

And we’re so good at it that struggle becomes our comfort zone.

We feel most alive when we’re chasing.

Solving.

Fixing.

Doing.

But what happens when there’s nothing left to chase?

When you’ve ticked the goals, hit the milestones, created the life you once only dreamed of?

Often, we don’t know who we are without the uphill battle.

And so we subconsciously create more of it.

More goals. More striving. More chaos to conquer.

Because stillness? Fulfilment?

That can feel… foreign.

Even unsafe.

But here’s the beautiful reality:

You can have success and still feel the buzz.

You can be fulfilled and still expansive.

You can arrive and still rise.

So how do you break the addiction to the chase, without losing the buzz?

✨ Get clear on who you are beyond what you achieve.

Do the inner work to meet the you that exists outside of accolades, titles and output. This is where your next-level power lives when your identity is rooted in being, not just doing.

✨ Bring the subconscious saboteurs into the light.

Your resistance to having it all isn’t a flaw. It’s a protector. Explore the deeper fears around visibility, worthiness, or being ‘too much’ so you can rewrite the story and reclaim your full expression.

✨ Find a new relationship with risk.

You don’t have to let go of adrenaline, you just get to channel it differently. This next season might mean risking authenticity over approval, impact over popularity, or joy over control. It’s still exhilarating. Just cleaner.

✨ Step into a new arena.

You’re not running from survival anymore. Now it’s about expansion. Innovation. Legacy. Play where the stakes are soul-led and the rewards go beyond the external.

✨ Rewire your nervous system for safety in success.

If calm feels boring or unfamiliar, that’s the cue to build your capacity. To feel safe being seen. Safe having more. Safe sustaining your dream without burning out or sabotaging it.

This is what I call Holistic Success:

Living in that sweet spot where purpose meets peace.

Where you’re lit up, not burnt out.

Where success gets to feel like freedom, not pressure.

You don’t have to keep climbing the same mountain.

You’re allowed to stand at the top and enjoy the view.

And you’re allowed to choose what comes next from joy, not fear.

You were never just here to survive the climb.

You were born to be brilliant. And to feel alive in the journey.

Lucy is a business owner of 25+ years, an award winning franchisor and a sleep & wellbeing expert. She writes and speaks on holistic sucess and supports others through her holisitic success movement.

Lucy Shrimpton

Lucy is a business owner of 25+ years, an award winning franchisor and a sleep & wellbeing expert. She writes and speaks on holistic sucess and supports others through her holisitic success movement.

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