Performance Psychology & Entrepreneurship

How you think shapes how you perform.

How you perform shapes your life.

You already know you're built for something brilliant.

My work is for people who know they're capable of more and are ready to work on themselves to get there. Rooted in performance psychology, built for the business and the life you want.

For entrepreneurs

The Brilliant Business Network

Excellence in Entrepreneurship. Join free and connect with other business leaders in the private members' community. Add strategy days, or go full member for eSCHOOL and more.

Explore the network

Lucy Shrimpton relaxed on a sofa, smiling

For you, one to one

Coaching with Lucy

Private work on how you think, decide and perform, for your business or your life. From a Half Day Deep Dive to the 12-week Success Accelerator.

See coaching options

Lucy Shrimpton speaking on stage with a microphone

For your room

Talks & Workshops

Performance psychology for entrepreneurs, organisations and schools. A signature keynote, masterclass or workshop, delivered in person or online.

Book Lucy

Free to join

Join the Brilliant Business Network

Everything here is yours from today.

Free, today, no card needed.

Associate Member statusWith your own seal for your email signature and LinkedIn
The private communityPeople building something of their own
A free hour with LucyA full training to watch straight away
The Brilliant Business BulletinEvery Sunday, straight to your inbox

Ready for more

eSCHOOL

Everything you need to grow your business and yourself, with live coaching from me every week.

Full members unlock eSCHOOL: courses and walkthroughs on mindset, strategy, marketing, AI, wellbeing and growth, plus the weekly live Power-Up with me, LU your AI business guide and your own GLO account.

Founding member rate: £37 a month or £297 a year, for a limited time.

Psychology

How you think, decide and back yourself.

Capacity

Your time, energy and support, built to last.

Skill

The business know-how, from marketing to AI.

Application

Doing the work, consistently, with support.

Lucy Shrimpton leading a strategy day with a room of business owners

In person

Come along

The best way to see what the Brilliant Business Network is like is to be in the room. Every quarter I run a strategy day in the south of England, and anyone is welcome.

19Mar 2027

Quarterly strategy day

Planning April to June

10am to 2pm · Venue to be confirmed

£49, lunch included

Book your place

Lucy Shrimpton in an aqua dress, smiling

Hi, I'm Lucy

Speaker. Writer. Award-winning entrepreneur. Founder of Born To Be Brilliant® and the Brilliant Business Network.

I've built businesses since I was 18, from performing on stage to founding The Sleep Nanny®, which grew into an academy of 300+ consultants in 23 countries and an award-winning franchise.

Along the way I kept seeing the same pattern. The people who got where they wanted had worked on how they think, decide and behave, and the strategy followed. That's performance psychology, and it sits at the root of everything I do, whether I'm speaking to a room of founders, a corporate team or a group of teenagers.

I went from DJ, professional singer and performer to entrepreneur, with businesses that include an agency, a production studio, a go-to expert brand, a global certification, a franchisor and a professional speaking career.

I founded The Sleep Nanny® in 2014, building it into an internationally recognised brand, publishing a book, training hundreds of consultants worldwide, and franchising and licensing the business. I've spoken on stages across the UK, been featured in national media and been recognised as an award-winning franchisor, all while raising two children and handling everything life brings that doesn't pause for your business plan.

Born To Be Brilliant® is the work I was always moving towards. A platform rooted in performance psychology, human behaviour and nearly three decades of lived entrepreneurial experience. A space where strategy meets soul, and where the standard definition of success gets rewritten.

I bring everything to this work: the stage presence, the scientific grounding, the hard-won business wisdom, and the human understanding of what it costs to build something from nothing. Every piece of work I put into the world carries all of it.

I'm here to show you what becomes possible when you stop letting your limitations lead. This is work you never outgrow. It looks different at every stage, and it's almost impossible to see from the inside. That's where I come in.

Lucy Shrimpton signature

What I believe

  • You were born brilliant. Life adds layers, and the work is clearing them.
  • How you think shapes how you perform, and how you perform shapes what you get.
  • Success is yours to define, whether that's revenue, freedom, fulfilment or peace.
  • You own your outcomes.
  • We go further together.

Trusted on stage and in business

1999Started my first business
300+Coaches certified in 23 countries
1 bookPublished, with the next one coming soon
27 yearsProfessional stage experience

"You made me reflect like I've never reflected before."

Sophie Foote, serial 7-figure entrepreneur

"I ended the week on £13,249."

Anonymous, Success Accelerator client

"If you get a chance to learn from her, take it!"

Ben Franklin, founder and speaker

Spoken atSandown Park · London Olympia · London ExCeL · NEC Birmingham · Manchester Central · Impact Live · Clarion Events

In Person Experiences

For those who want to 'get in the room', with Lucy, with like-minded entrepreneurs, with the kind of energy that only happens live.

Current and upcoming experiences include Liberate, a day out on Lucy's motor yacht on The Solent with an inspiring group of ambitious, high-achieving people. One-day events and retreats will be announced as they are confirmed.

The Born To Be Brilliant® Podcast

Real conversations about what it actually takes to build a business and a life that feels as good as it looks. Lucy and her guests, entrepreneurs, thinkers and leaders, go beyond the highlight reel to explore mindset, performance, purpose and the human side of ambition.

Listen wherever you get your podcasts.

Lucy Shrimpton recording the Born To Be Brilliant podcast
Born To Be Brilliant book cover by Lucy Shrimpton

The book · coming soon

Born To Be Brilliant

Stop Being The Reason The World Can't Hear You

A permission slip for the ones with the most important things left to say. Join the list to follow the writing and be first to hear when it's out.

Join the list

Join the Brilliant Business Network free

Associate Member status, the community, an hour with me and the Brilliant Business Bulletin, from today.

Join free

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