Born To Be Brilliant® - Entrepreneurs School
You Have Done Everything Right.
So Why Doesn't It Feel Like It?
e-School is a membership for entrepreneurs who are tired of putting in the work and not seeing it reflected back at them. Whether your results are falling short or your life has started to feel like the cost of your success, you belong here.
Founding member doors opening soon. No commitment, just your name on the list.
Be Honest With Yourself For A Moment
You are working hard, doing the right things, and still not seeing those efforts reflected in your results.
You have invested in courses, strategies, and programmes. Something still feels like it's missing.
You know you are capable of more. You just cannot figure out why that version of you keeps staying just out of reach.
You have achieved real success on the outside, but on the inside it feels like something important has gone quiet.
The business is working but you are running on empty, and this was supposed to feel better than this.
You are building something you believe in, but some days it feels like it is running you.
If you are nodding at any of that, it's not that you are failing or behind. You are operating below your potential, and there is a very specific reason for that. e-School exists to show you what it is, and help you change it.
A Membership Unlike Anything You Have Joined Before
e-School is the education you needed before you started your business and the environment you need right now to take it further. It is a space, a system, and a community, built specifically for the entrepreneur who wants a brilliant business and a brilliant life, and refuses to believe they have to choose.
This is where strategy meets identity. Where practical tools meet the inner work that makes them land. Where you learn to operate at the level your ambitions actually require.
e-School is
An active, living membership where you are supported, stretched, and surrounded by people who are building something real. Practical, personal, and built around the way your mind actually works.
e-School is not
A mountain of content to catch up on. A rigid programme that ignores your life. Or another thing to feel guilty about not using. This fits alongside your business, not on top of it.
And it will never overwhelm you. e-School is designed to sit alongside your busy life like the most useful sidekick you have ever had.
Dip in when you need a strategy session. Pull a resource when you are stuck on something. Show up live when you can. Every touchpoint moves you forward.
Your Membership, Your Way
No pressure to keep up. No falling behind. Everything in e-School is there when you need it, and everything is built to move you forward the moment you engage with it.
EVERY WEEK · LIVE
The Weekly Power-Up
A live weekly strategy session with Lucy. Sharp, focused, and designed to keep your thinking clear and your momentum high. Whether you bring a question or just show up for the energy, you will leave with something useful every single time.
ALWAYS ON · YOUR PEOPLE
The Community
A space where purpose-led entrepreneurs connect, collaborate, and cheer each other on. No toxic positivity, no performance. Honest conversation, real support, and people who want to see you win as much as you want to see them win.
ALWAYS AVAILABLE · ON DEMAND
The Vault
An ever-growing collection of trainings, masterclasses, and resources covering everything from business strategy and brand building to AI, systems, and the inner operating patterns that shape your results. Search it, binge it, or come back to exactly what you need.
PRACTICLE · ACTIONABLE
The Toolkit
Templates, frameworks, and step-by-step walkthroughs for running a modern business. Built for solopreneurs, neurodivergent founders, and creative entrepreneurs who need tools that work with how their brain actually operates.
Your Membership Includes
Your Own Business Command Centre
Every e-School member gets their own account on GLO (Get Leverage Online), our white label platform built on Go High Level, one of the most powerful business platforms available. This is not a perk. This is the infrastructure that means you can stop paying for five different tools and run your entire business in one place.
GLO · Get Leverage Online
Included with your e-School membership
What GLO gives you
What it replaces
Build & Launch
Sales funnels, websites, blogs, courses, memberships and an online store, all unlimited.
Kajabi · Teachable · Thinkific · Skool · Squarespace · WordPress · ClickFunnels · Shopify
Market & Automate
Email marketing, social media scheduling, DM, WhatsApp & SMS automations, Sales piplines, all unlimited.
Mailchimp · MailerLite · Keap · Later · Hootsuite · ManyChat · Pipedrive
Manage & Scale
CRM, invoices, contracts, affiliates, surveys, forms, document signing, booking calendar, Stripe + PayPal.
HubSpot · Dubsado · Calendly · Typeform · Dropbox Sign · Acuity · Capsule · Thrivecart
GLO · Get Leverage Online
Included with your e-School membership
What GLO gives you
· What it replaces
Build & Launch
Sales funnels, websites, blogs, courses, memberships and an online store, all unlimited.
Kajabi · Teachable · Thinkific · Skool · Squarespace · WordPress · ClickFunnels · Shopify
Market & Automate
Email marketing, social media scheduling, DM, WhatsApp & SMS automations, Sales piplines, all unlimited.
Mailchimp · MailerLite · Keap · Later · Hootsuite · ManyChat · Pipedrive
Manage & Scale
CRM, invoices, contracts, affiliates, surveys, forms, document signing, booking calendar, Stripe + PayPal.
HubSpot · Dubsado · Calendly · Typeform · Dropbox Sign · Acuity · Capsule · Thrivecart
The average entrepreneur spends over £300 a month on the tools GLO replaces. Your entire e-School membership costs £37 a month. The numbers speak for themselves.
Meet Lu. Your AI Business Bestie,
Available 24 hours a day.
Every e-School member gets access to Lu (Lucy Unlimited), an AI guide built on Lucy's knowledge, frameworks, and experience. She is available around the clock for the moments when you need a sounding board, a strategy steer, or a confidence boost at 11pm on a Tuesday.
YOUR e-SCHOOL AI COMPANION
Lu knows what she is talking about.
Built on years of real entrepreneurial experience, Lu can help you think through a strategy, unstick a decision, or simply remind you of your own brilliance when you forget it for a moment.
Lucy has invested over £100,000 in mentors, masterminds, and high-level learning over two decades. Lu carries that knowledge. She is ready when you are.
Your AI business bestie, inside every e-School membership
e-School is For You If...
You are just starting out
You are scaling but stuck
You are a solopreneur
You are a mum running a business
You are succfessful but unfulfilled
You have the results but lost the joy
You are neurodivergent
You are ready for your next level
You do not need to be at a specific stage. What you need is to be the kind of person who knows there is more available to them, whether that more is in their results, their freedom, their income, or simply how it feels to run their business every day.
e-School was built for the person who is ambitious and soul-led. Who wants a brilliant business and a brilliant life. Who has stopped believing those two things are in conflict.
And if you are reading this thinking you are too established, too experienced, or too far along for a membership, that thought itself is worth examining. Some of the most valuable shifts inside e-School happen for exactly the person who thought they had already figured most of it out.
What People Say
To be honest I was on the verge of giving up on my business BUT working with Lucy has given me the confidence to push through the barriers that were holding me back and start shaping my business to where I want it to be.
I feel like a weiight has been lifted, the burden of figuring this out on my own or having to become and expert in things I didn't even know existed until I started my own business, has now gone!
Working with Lucy has been inspirational. It's helped me so much to develop my business and my marketing techniques.
I Built e-School Because
This Place Didn't Exist.
I am Lucy Shrimpton. I have spent nearly three decades building businesses from scratch, making the kind of mistakes that cost real money and real time, and figuring out what actually shifts results versus what just sounds like it should.
I grew The Sleep Nanny® into an internationally recognised brand and network. I know what it takes to build something from nothing, and I know that strategy is never the whole answer.
What I bring to e-School
Over two decades of building, I have invested more than £100,000 in learning from the best: mentors, masterminds, and high-level experts across business, performance, and personal development. On occasions I jumped in before I was ready to implement what I had learnt, and it cost me. But every single investment made sense in time. Inside e-School, I have distilled all of it so you do not have to go on the same expensive journey to get there. There is no one guru, no single secret. It is all here.
e-School is the place I wished had existed when I was starting out, and the place I would still want to be part of now. This is my life's work. Welcome to it.
What Life Looks Like
On The Other Side of This
Clarity on exactly what is holding your results back and what to do about it
A business that works for your life, not the other way around
Tools and systems that save you hours every single week
A community of people who genuinely get it and want you to succeed
The identity and inner operating patterns of someone at your next level
A business and a life you are proud of, not just one you are surviving
FOUNDING MEMBERSHIP · OPENING SOON
Be Part of e-School From The Very Beginning
Founding members get early access, an exclusive founder rate, and a direct line to Lucy as we build this together. This is not a passive waitlist. When we open, you will be first in, and first to feel the difference.
No commitment. Just your name on the list.
MONTHLY MEMBERSHIP · CANCEL ANYTIME
£37
per month
Weekly live Power-Up with Lucy · The Vault (on-demand training library)
The Community · The Toolkit · Your GLO account · Lu, your AI business bestie
No anytime. No minimum commitment.
Your Questions, Answered
What stage of business is e-School for?
All stages. Whether you are just starting out, a few years in and building momentum, or an experienced entrepreneur who has achieved real success but knows something important is still not clicking, the work inside e-School is relevant. We meet you where you are.
I am worried I will join and not use it. How is this different?
That is the most important question on this page, so here is an honest answer. e-School is not a passive content library. There is a live weekly session pulling you into momentum, a community keeping you connected, and everything is structured so you can get genuine value from as little as an hour a week. You will not fall behind, because there is nothing to fall behind on. You just show up when you need it, and it delivers every time.
How much time do I need each month?
As much or as little as your life allows. e-School is built to sit alongside your business, not compete with it. Bring an hour a week or a whole afternoon. The Vault is always there. The live session is weekly and recorded. You set the pace.
Is this right for me if I am neurodivergent or a mum building a business?
Absolutely, and it was built with you specifically in mind. Lucy is an ADHD founder and a mum. The tools, the structure, and the community here are designed around the way creative, multidimensional brains actually work. You will not find a one-size-fits-all approach here.
Can I cancel at any time?
Yes, always. e-School is a monthly membership with no minimum commitment. You stay because it is working for you, full stop.
I already have a lot of tools and subscriptions. Do I really need another one?
Your GLO account alone replaces tools that cost most entrepreneurs over £300 a month to run separately. At £37 a month, e-School is not another subscription. For most people, it pays for itself before they have even opened the Vault.
"You were not born to figure this out alone.
You were born to be brilliant."
No commitment. Be first through the door.
Copyright © 2026 Born To Be Brilliant® Ltd All rights reserved
Facebook
Instagram
Mail
WhatsApp