Born To Be Brilliant®
Free live masterclass 90 minutes

Content Marketing Made Simple

Stay seen and in the game without carrying the heavy weight of it. Join content strategist Mariah MacInnes for 90 minutes that clear the overwhelm and confusion across your whole content ecosystem, from social media to email, blog, podcast and website, and show you how to create content that turns into customers.

Thursday 15th October 2026
12pm to 1.30pm UK time (BST) · Live online
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Save my free seat Free for live attendees
Mariah MacInnes
Mariah MacInnes Founder, Content Queen
Lucy Shrimpton
Lucy Shrimpton Your host, creator of eSCHOOL
Be honest with yourself for a moment

Does content feel like a weight you carry every day?

You post with a hope-for-the-best mentality and don't know what you're sharing until the day itself.
You chase views and likes, but they aren't coming from your ideal clients and don't turn into enquiries or sales.
Every platform, trend and expert tells you something different, and the noise leaves you frozen.
You feel you should be everywhere, on social, email, your blog and beyond, but you don't have the time or the team for it.
You're on the content hamster wheel, and stepping off feels like disappearing.
You know content matters for your business, but it drains the energy you need for everything else.

If any of that resonated, you are in the right place. Content has a job to do in your business: to attract, nurture and convert the people you are here to serve. More views on another platform mean very little if they aren't coming from your ideal audience. This masterclass brings your focus back to content that reaches the right people and turns into customers.

In 90 minutes you will

Leave with a plan, and a lighter load

Mariah will walk you through her 7-step content marketing strategy formula, the same one she uses with her 1:1 clients and in her own business. You will build your strategy during the session, covering every channel in your content ecosystem, so you walk away with something you can use the next day.

01

A content strategy of your own

Build it during the session, step by step, using Mariah's 7-step formula.

02

Content tied to your business goals

Know what each piece is for and who it's for, so your content reaches your ideal audience and moves them closer to buying.

03

Clarity across your content ecosystem

See how social media, email, blog, podcast and website work together, and choose the channels that work for you.

04

The exact days you create and what you'll say

A realistic rhythm that fits your life, so you stop deciding what to post on the day.

05

Hours back in your week

Stop pouring time into content that never converts, and put your energy where it pays.

06

Fans, not only followers

Nurture an audience that knows, likes and trusts you, and is ready to buy when the time is right.

Meet your hosts

Two experts, one clear plan for your content

Mariah MacInnes
Mariah MacInnes Founder of Content Queen · Your teacher

Mariah is an entrepreneur, storyteller and creator of Content Bootcamp, with 9+ years in marketing and a background in journalism and PR. She noticed early on that jargon makes marketing seem far more complicated than it is, so she breaks it down and concentrates on the channels that work.

223 → 1,514 new website users in 3 months for one client, using the strategy you will learn in this masterclass
Lucy Shrimpton
Lucy Shrimpton Founder of Born To Be Brilliant® · Your host

Lucy has spent nearly three decades building businesses from nothing, including growing The Sleep Nanny® into an internationally recognised brand and award-winning franchise network. She created eSCHOOL to give entrepreneurs the practical tools and clear thinking that business really runs on, built around the way your mind works.

"I asked Mariah to teach this because she makes content feel doable. You will leave with clarity and a plan you can keep up with."

Join us live

Register free and save your seat

Date Thursday 15th October 2026
Time 12pm to 1.30pm UK time (BST)
Where Live online
Price Free for live attendees

This masterclass is free for live attendees only. Afterwards, the recording and supplementary tools will live inside eSCHOOL, where members can access them anytime.

Your free seat

Can't make it live? Want the tools too?

The full masterclass recording goes into the eSCHOOL Studio after the live session, together with three tools that help you put it into practice. Members can watch it back and use them whenever they need.

Available afterwards in Entrepreneurs School
i.
Idea Checker In eSCHOOL

Bank it, post it or ditch it

Drop in a content idea as a voice note or typed thought. The tool assesses whether it aligns with your marketing objectives, how best to position it, or whether to bank it or ditch it.

ii.
Airtable In eSCHOOL

Content calendar

A ready-built Airtable content calendar to keep your plan organised and your weeks mapped out in one place.

iii.
Template In eSCHOOL

Content strategy template

The framework from the masterclass in a template you can fill in, revisit and refine as your business grows.

Join eSCHOOL for £37 a month or £247 a year Watch this masterclass anytime, plus weekly live Power-Up calls with Lucy, access the entrepreneurs' studio, the toolkit, the community and your own GLO business software account included!

Give your content a clear direction, and give yourself your time back

Thursday 15th October 2026 · 12pm UK time · Free to attend live

Join us live FREE