How To Go From Knowing To Doing

This is the last week of the summer series, and if I'm honest, it's the pillar I think about more than the other three combined. Application. Because knowing something and doing something are two entirely different businesses, and almost nobody talks honestly about the gap between them.

I've spent a chunk of this year on solo episodes circling the same question from different angles. Why don't we do the things we already know work, the ones we've learned, agreed with, nodded along to, and then failed to put into practice, rather than the things we genuinely haven't learned yet. I talk about this properly in the episode on the hidden reason you're not doing what you know works, and the honest answer usually has very little to do with laziness and a lot to do with identity. Doing the thing means becoming someone slightly different from who you've been, and that's a bigger ask than it sounds.

Nicole Louise Geddes throws out an entire rulebook in her episode this year, the one that says success has to look a particular way to count. Emma Hine talks about something that sits right next to that, the business that starts consuming the exact life it was built to support, because application without direction means doing more of whatever's already not working.

I come back to this from another angle in the episode on why results hit a ceiling. The four things that actually break a ceiling, belief, identity, fear and environment, are all application problems in disguise. You can know all four exist and still not act on any of them, because knowing was never the hard part.

Psychology gave you the story, capacity gave you the fuel, skill gave you the competence, and application is where all three either show up in your actual week or they don't. That's the whole series in one sentence, and it's the reason I built it in this order.

Have a listen to this final episode in my mini series, and then close the laptop and do one thing differently before the month is out. That's the only ending this series was ever going to have.